Former two-sport star Deion Sanders is back on the cover of Sports Illustrated for the first time in 25 years. The Hall of Fame cornerback known as “Prime Time” is now also “Coach Prime,” and he’s disrupting the college football landscape as he revitalizes the program at Jackson State University. Jean-Jacques Taylor describes how Sanders has rebuilt Jackson State in less than two years and why Sanders has his sights on a loftier goal: ushering in a new age of success for HBCU (historically black colleges and universities) sports.

On The Cover

A lot has changed since Sanders’s last appearance on the Sports Illustrated cover on May 26, 1997. As he prepares for his second full season with the revitalized Jackson State University program, Deion Sanders covers the magazine for the sixth time, with son Shedeur (Jackson State’s QB) and five-star recruit Travis Hunter.



About Author


Dr.Nikki Zeigler Publisher of The HBCU MAGAZINE

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