Rucker Roots’ founders, renowned for their deep ties to Historically Black Colleges and Universities (HBCUs), proudly announces their collaboration with retail giant Target to celebrate the profound impact of these esteemed institutions. This partnership, which will run from September 24th to October 30th, takes center stage during homecoming month, highlighting the importance of HBCUs in shaping the black community’s future.
Ione Rucker-Jamison, co-founder of Rucker Roots, reflects on her transformative experience at Spelman College, stating, “One of the best decisions of my life was attending Spelman College. At Spelman, I gained the confidence to walk into any room and feel like, ‘I should have a seat at the table.’ I also gained lifelong friendships that have become my extended family.” Her personal journey exemplifies the empowering atmosphere that HBCUs provide.
Partnering with Target for this homecoming initiative is a dream come true for Rucker Roots. Ione Rucker-Jamison adds, “We truly are grateful for these wonderful opportunities to raise awareness not only about our brand but about our beloved HBCUs.”
Ellen Rucker-Sellers, another prominent member of the Rucker family, shares her family’s enduring connections with HBCUs. She emphasizes, “Even though I decided a different route in my college career, I will forever be a supporter of the HBCU experience. My husband is a distinguished man of Morehouse, and the excellence of the brotherhood is outstanding in the way they strive to be visionaries and pillars in their communities.”
The Rucker family’s commitment to HBCUs, combined with Target’s support for black-owned brands, underscores their vision for a more inclusive, diverse, and thriving future. This partnership exemplifies unity, empowerment, and progress within the black community.
About Rucker Roots
Rucker Roots is a family-owned brand dedicated to providing high-quality hair care products with a deep commitment to promoting the beauty and strength of natural hair. Founded by the Rucker family, Rucker Roots is a brand rooted in legacy, empowerment, and community.
About Target
Target is a leading retailer committed to making a difference in communities across the nation. Known for its support of diversity and inclusion, Target is a trusted partner in uplifting black-owned brands and institutions.
